Loki Poké is a fast-casual eatery based in Bristol, specialising in fresh, Hawaiian-inspired poké bowls. Founded by Georgia Hussey in 2020 as a lockdown project, the business quickly gained traction for its health-conscious, sustainable meals. Loki Poké opened its first permanent site at Wapping Wharf in 2021, followed by a second location in the iconic St Nicholas Market in early 2025.
Known for its vibrant, customisable rice bowls made with sushi rice, house-pickled vegetables, and sustainable proteins like trout from Hampshire Chalk Stream and organic chicken from Stream Farm, Loki Poké quickly established a loyal customer base.
As demand surged and the brand earned recognition for its environmental efforts – including the British Street Food Sustainability Award and Uber Eats’ 2024 Climate Impact Trailblazer Award – the complexity of managing the business also increased.
Loki Poké approached UK Finance Team as they prepared to open their second location. They were looking for a finance partner who understood the hospitality industry and could provide both practical support and strategic insight. UK Finance Team stood out for:
Recognising the pressure of juggling financial responsibilities with strategic business growth, UK Finance Team stepped in to act as Loki Poké’s full-service finance partner. Our immediate goal was to relieve the operational burden from the founder and bring structure, foresight, and clarity to the financial side of the business.
We began by implementing robust day-to-day financial processes that ensured accuracy, consistency, and control. With reliable bookkeeping, timely payroll, and supplier payments managed externally, Loki Poké gained the breathing space needed to focus on operational excellence and brand expansion.
We then introduced a suite of tailored reporting tools, designed specifically for multi-site hospitality businesses. By delivering granular, site-level performance insights, we empowered the founder to make informed decisions around pricing, staffing, and menu development. This was complemented by forward-looking cash flow modelling and margin improvement strategies that aligned with the company’s sustainability and growth ambitions. Our services included:
By partnering with the UK Finance Team, Loki Poké was able to scale with greater confidence and control. What began as a successful solo venture evolved into a professionally managed, multi-site operation with a clear path to sustainable growth.
Financial performance improved significantly in the first year. With tighter cost management and improved gross profit visibility, Loki Poké increased its net profit margin and could invest in areas that supported its long-term vision – including staff development, local sourcing partnerships, and award-winning sustainability initiatives.
Perhaps most critically, the founder experienced a transformational shift in their role. Freed from the time-consuming demands of finance admin, they could step into a true leadership position – focusing on innovation, brand storytelling, and customer experience.
